An automobile enthusiast who turned their passion for cars into their business.
Ara Malkhassian is a dedicated car enthusiast. His passion for the automobile led him to leave corporate America behind a decade ago and dedicate his life to building his successful racing company AlaraRacing.com and is now proud to bring you ALARA Garage, a destination for Houston’s car enthusiasts. As a racer, Ara has amassed countless wins, track records, and championships at the club racing level in the Spec Miata class and in 2006, took his company to the pro racing circuit, where he and clients have enjoyed podiums, wins, and track records in the highly competitive Playboy MX-5 Cup series. Ara is very proud of the dedicated following his racing company has achieved. His clients consider ALARA Racing a key partner in their racing careers.
Ara’s passion for cars extends into his private life. Along with his wife, Alison, they enjoy a collection of sports cars and motorcycles ranging from the 1960s to the 1990s. In addition to his racing career, Ara is an instructor with several car clubs including Porsche, BMW, and SCCA. He provides coaching for those looking to get into or advance themselves in the world of on-track driving and racing.